CONCEPT DESIGN: WEEK 1 FIRST PITCH IDEAS

WEEK 1

This week we looked at Concept Design creating an advertisement for a product or a short film. For our Pitching list this is what we needed..........

* £7500 Budget (film budget)
* Actors - who's going to be involved in this project
* Location - how much it will cost ?
* Film Crew-who is doing what (Cameraman)
* Create a Storyboard/Mood Board
* Target Audience

We had to get into pairs for this task and I worked with Brendan. The idea that we came up with for our pitch was an advertisement for a short film. This advert that we did focuses on a former Olympic silver medallist preparing for his professional Début. In this advert fast pace editing/Quick shots will be used to show different workout routines that the Boxer does such as push ups, sit ups, chin ups, lunges, bag work, shadow boxing and so on.... . Also a voice over will be used of the Boxer saying how much he's gained out of the sport encouraging others to take it up.

In our project we wouldn't really need Actors because I can just get one of the guys from the gym and do a couple of shots with them, but it will have to be one that's turning pro. With our location it will be filmed at TRAD TKO Boxing gym in Canning Town, where I also train at  but we're not going to use the whole space in the gym only the punch bag and the ring.




What Brendan and I decided to do was to do is that I would start of first with my pitch talking about our advert about the short film what's it's about, Voice Overs, Budget, Actors and Location. Once I finished talking about that Brendan would talk about film crew, showing the storyboard and target audience.

For my bit I listed my ideas in bullet point form so that it's easier instead of just highlighting key words from the paragraphs I wrote. Here's how I planned my pitching part and what I found out about location and cost ............

* Advert for a short film about Boxing

* This focuses on a former Olympic Silver medallist preparing for his professional début 

* Fast pace editing (or Quick Shots) will be used in this to show different workout routines the boxer does.

* Voice Overs will be used

* At the end of the advert the boxer will say how much he has gained out of the sport encouraging others to take it up

ACTORS ?

For this type of project we wont really need actors because.......

* If we were to hire an Actor I feel that it wouldn't really motivate people that much, those that are interested in sports, from an audience point of view it would just look a bit fake.

* Get one of my mates from the gym and do a couple of shots with him

* £500, least my friend wants

LOCATION & COST ?


* TRAD TKO Boxing gym

* Cost = £100 an hour, 3hrs- £300

FILM CREW, STORYBOARD & TARGET AUDIENCE (BRENDAN'S PART)

Whilst I was finding out information about the budget, actors, location & cost Brendan was finding info for the film equipment, camera man, target audience, and drawing our storyboard. What he did/found out for the film equipment is that to hire a film crew but since they didn't get back to us,the film crew we looked at was SLV (Slvision crew). Brendan thought that getting his brother to help film our project and edit it since he knows how to use professional cameras and currently studying photography at Kingston University. The camera that we were going to book out of our £7500 budget was the Sony PDW-F800 HD XDCAM which is £195.



You can film a variety of things with this camera for most productions, and it's fully BBC HD approved and the HD material is up to 50Mb/s onto Dual Layer Professional Disc. If SLV camera crew did not get back to us ASAP we would have booked this camera so Brendans brother could help film our advert. 

With the storyboard it was a quite a struggle because since me & couldn't draw we decided to get his friend who does art to do a rough sketch of the boxer doing workout routines such as skipping, push ups, sit ups, chin ups, shadow boxing and so on..... and when it came to the day of our pitch Brendan would be holding up these pictures and I will be explaining what is going on and how it's going be put in our advertisement. 


STORYBOARD

TARGET AUDIENCE

For our target audience we aimed it at people at ages 14+ who are interested in Boxing. What we decided to do is to make this a fast pace advert to appeal to our target audience.

(me getting ready for my pitch)

This week was ok :/...........