This week we continued looking at Concept Design after our pitch last week and this time we had to do an advertisement promoting the college encouraging people to come and study here. For this we were put into groups of four, in my group it was me, Penny, Sintesha & Pierce, since we knew that Pierce wasn't going to come in this week so we decided to work as a three. Our task was to..........
* Draw up a detailed storyboard
* Design an advert for the College (Not just Performing Arts), such as
excellent facilities, Outstanding Achievements, Progression, College atmosphere
and Learning Opportunities
* What makes Leyton better than other local colleges within the borough
of Waltham Forest
*Enrichments
*10 key features
*Pitch (maximum-5 mins)
* Mood board
Before me Sintesha & Penny came up with ideas of what is going to be in the advert, we had to sit down and share with each other our ideas what could and might not work. Also for our mood board we spoke about certain things within the college such as Enrichments, Courses and Facilities. For the Enrichments we talking about what activities they offer such as Sports and Expressive Arts activities- starting with our block (Expressive Arts) the Activities we have are........
* Showcases for PA & MT (Performing Arts and Musical Theatre)
* Theatre shows with different types of performances such as Cafe theatre,
Drama and Musicals. Also studio shows which are performed in he drama studio
also run in our department no musicals just straight acting.
* Music gigs/concerts
* 7:00pm Cinema, with a variety of films being shown
For the Sports Activities they offer........
*Fitness centre
*Badminton
*Football
*Table Tennis
*Boxing (for fitness)
*Gymnastics
*Basketball
*Cheer leading
*Tap Dancing
* Street Dance
* Duke of Edinburgh
Our first rough idea was to have our storyboard beginning with A-level students doing work and their teacher asking them a question at once al students raise their hands up. For the editing-quick shots (fast pace editing) would be used of different subjects/courses, Enrichment programmes (E.G. Football & all other activities), soundtrack/music of Musical Theatre singing a song throughout the whole advert, Technicians playing around with the lighting, Science students doing experiments and Arts students drawing and painting portraits.
Also we came up with an idea to have 1 person from PA as a tour guide going to each class/department and when he/she enters the classroom their clothes change. E.G......
- Science= Lab clothes
- Sports Department= Sportswear
- Art= Apron
- PA/MT= blacks
My main idea was to have a boy go around the College and interviewing students/staff, asking students what there course is about, what they have gained out of it and where it leads them to. Also the boy would be asking the staff about the facilities in the college-what they think of it. We didn't use this idea because there would be too much talking and it wouldn't engage well with our target audience. Also it would be dull as well having one guy talk about the college with the camera just facing him rather than having students from different courses/departments talking about the courses from the own experience instead of one man interviewing them and talking about the course after interviewing the student. Since our target audience is aimed at teenagers (people applying for colleges) to them it would just look fake.
(This is me & Penny's idea put together with the storyboard. The drawing on the right is my idea)
All of these were the rough ideas we came up with before we started piecing this together. When we finished discussing on what's going to be on our storyboard, we then decided who's researching what. Sintesha looked up other colleges (What makes LSC better ?) comparing things they have or do not have compared to Leyton. For example Monux have a 99% pass rate and benches for students to relax, eat or socialise which is the same as any other college's but they do not have the facilities or Enrichment activities that we have. These were the things Sintesha researched so she could have a lot to talk about when she's pithing. Also she was responsible for the mood board, taking pictures around the colleges getting images on Google and put them up on the mood board. Penny drew up the storyboard and I looked up the Enrichments and 10 Key Features within the college.
Here's what I found out about the enrichments & 10 Key Features.........
Sports Activities - Competitions won/top of the league at the moment
* Girls & Boys Football match (won majority of the finals)
* Boys Rugby Match (Won match)
* Men's Basketball team
* Table Tennis
* Badminton
* Netball
* Cheer leading
* Volleyball
* Cricket team
10 Key Features within the College
1. Good exam/vocational results with a 99% pass rate
2. New Facilities & Resources
3. A variety of Enrichment activities
4. Diverse & Vibrant Atmosphere
5. Great progression onto university
6. Rated 'Good' by Ofsted in 2013
7. Excellent tutor support such as......
- Weekly tutorials
- One to one support
- Target setting and monitoring students progress
- Academic review days
8. Expert Staff
9. A student voice that counts
10. A popular destination
(Our Mood Board)
Finalised storyboard/Pitch Script
For our final storyboard idea, our idea was to have two tour guides (a boy and a girl) in front of the college going around the departments where subjects/vocational courses are and joining in in what they do. For instance it would start of with the boy going to the sports department and the camera would focus on any of the boys from the gym talking about what exercises they do in the gym, what they have gained and where it leads to ?, from there on the boy would go to the Art department painting a portrait, once he's left the art department he would go into the Science department doing experiments. As the boy and girl to different departments their clothes will change which shows that they are involved and intrigued what other subjects/courses offer. E.G. when the boy is in the sports department he would be in his sportswear (football kit) and he will be seen on the college football pitch playing with the boys. For the girl when she is in the Art department she will be seen wearing an apron and painting a portrait. At the end of the storyboard it would show the boy & girl looking at the facilities in the college especially in the Expressive Arts department. They would be looking at facilities such as the recording studio, theatre, dance studio, music rooms and drama studio. Also they would go to the film & TV studio where most of the media students would use to film little clips for any upcoming projects they've got.
The soundtrack I thought of that will be used playing in the background was the instrumental of the song '' Hey Yah!'' by duo Outkast. The song I wanted use was 'Bezerk' by Eminem, because it's too upbeat and not everyone is into hip hop it wouldn't really show a good image, promoting the College.
(Our finalised storyboard)
PITCH SCRIPT
Whilst me & Sintesha were sorting out the mood board and storyboard, Penny wrote up our pitch script and on that there were 16 steps, info about the storyboard. It was quite long so what we decided to do is split it up. Penny spoke about the first 7 steps, Sintesha spoke from step 8-11 and I spoke from step 12-16. I found it quite difficult practising our pitch since everything had to be done ASAP and I was very low on confidence. What I've realised is that when it comes to Pitching ideas
My Pitch Script
Step 12: HUB/LIBRARY
* Girl & Boy walking through the hub talking about how it's a great place to work.
Showing the study rooms and library.
Step 13: SPORTS DEPARTMENT
* Once they've left the hub they'll then walk through the Sports department
showing the gym & vending machines.
Step 14: CANTEEN
* After that they will both walk through the canteen showing the amount
of snacks and great food they have. Also they'll show the student lockers
where personal belongs are kept.
Step 15: COLLAGE
* Also a collage will be shown of great things around the college with a
voice over talking about the 99% pass rate and how the college is a friendly
and multicultural environment.
Step 16: END OF STORYBOARD
* At the end the boy and girl will be walking out of the college in the evening talking
about being safe in the college with one of the security guards telling them to have
a nice evening with a smile showing that LSC is a secure and safe place to be.
After that the camera will then pan above their heads showing the college logo
''LSC'' appearing with the website link at the bottom.
As soon as Penny & Sintesha spoke about the other steps, this is the last step I would finish on. I'm glad I managed to practice this before Friday.
(Me after my group Pitch)
This weeks was fine :)
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